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How to pivot your start-up in uncertain times

10 pro tips on how to adapt and change course without derailing your business.

During these challenging times, many start-ups are in a vulnerable state — leading many founders to question the validity of their business models in the new world.But, when everything’s in shift, how can founders be sure of the best moves to make? Here we go-

  1. Don’t panic

It’s easy to fall off track during this chaotic time, but keeping level headed is the best approach. Leaders emphasises that remaining calm and staying focused will set your business on the right track

  1. It’s the same mission, but a different approach

Sometimes, pivoting isn’t necessarily about changing your business’s focus; a slight change of course might be all that is needed.

  1. Ask away

When a crisis hits, it’s time to talk to your customers, stakeholders and the wider ecosystem. What you find out will be invaluable.

  1. Plan different scenarios

Mapping out strategies and having an inquisitive eye can help clarify the best direction to take.Keep your investors in the loop with these alternate plans too.

  1. Be crystal clear with your team

While these rocky times create friction for start-ups, transparency with the team will make that pivot leap a lot easier, and more successful.

  1. Alongside clarity, keep up the team spirit
In order to ensure your team remains productive during a pivot keep them engaged with each other.

  1. Pay extra attention to your existing customers too

Stick by your current clientele so that they’re still here post-Covid.The start-up has kept up with this by allocating more of the team to customer support.

  1. Preserve, adapt, reconquer
The holy trinity of advice that should be adhered by companies changing course is to preserve, adapt and reconquer.
  1. Be careful with your pitch decks
For investors, there are some essential dos and don’ts when pivoting while fundraising.


“Every company has to demonstrate that they’re adapting to Covid-19, otherwise they’re living in a dream land.”




  1. Ace your pivot narrative
It’s important to get the messaging to your company, team, investors and customers right as things shift.

See How Your Business Benefits!

Our wearable products are developed utilizing new IOT technology enabling connected health for active aging has broadened its impact in the senior healthcare space with remote monitoring technology to proactively identify emerging health issues.

Our turnkey solutions allow Managed Care Organizations to achieve the triple aim of better health outcomes, lower costs, and better experiences.

We are pleased to offer samples for testing; simply fill out the form on this page and check the box to be contacted by a Doctor Alert representative.

Personal Care: Create unique brand recognition for personal care products with our flexible design capabilities.

Custom Design:White label and licensing opportunities within the alarm systems with your brand and logo. Marketing Materials can be customized with your brand name for co-positioning yourself in the market.

Monitoring Solutions: Doctor Alert has its own dedicated monitoring operations with a full Telecare monitoring capability, allowing us to protect people in your care, 24/7.

Education/Training Support:Program partner can experience a fully developed and free educational series to help you grow and market your alarm business.

Benefits

We aim to reward our best customers. Doctor Alert Channel Partner programme will reward your growth, help encourage your sales potential and support your efforts to retain and attract more new customers. Doctor Alert has prepared tailor-made benefits to reward your excellent sales performance to demonstrate loyalty and commitment.

Healthcare communities are experts at understanding what people want to buy and what they do not. With growth in the market for products aimed at older people, several health domain industry segments have exceled in selling of specialist products.

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